Criticism of Nottingham City Council over brand exercise for leisure centres while access is being cut

The local NCC Lols blog has revealed that while Nottingham City Council is making cuts to the sports and leisure concessions scheme that will make it harder for people to afford to go, they have decided to spend over £150k over 3 years on ‘branding’ for the leisure centres which is presumably to make them more attractive to users. NCC lols say:

NCC has been trading off this ‘we’re on your side’ nonsense for a while yet they are making sports and leisure facilities
less accessible to those on low incomes (including removing concessions from those on Income Support) while throwing a load of
money on a vanity project.

This is exactly the kind of thing anti-cuts campaigners need to be aware of – there clearly ARE alternatives to cuts and branding seems especially superfluous if the cuts are going to mean we can’t afford to go anyway.

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